Google Trends visualized – what for?

Recently I stumbled upon this psychedelic scheme:

What is it?

You see the top 25 search-phrases on Google in a near-realtime-visualization. Google calls these labels, names, words or phrases “trends”. Well, maybe they are.

Here is how Wikipedia explains Google Trends: Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages…..”

What is it for?

Good question. First of all it is coloured and dynamic. Eye-catchy in a way.

It demonstrates which subjects, issues, concerns, hypes, interests and questions are right now current – somewhere on the world. And by this it shows (to me at least) how small my perspective, how narrow my angle is. I do not know half of these words or names, many of them I even cannot read or pronounce. And if by chance I do know a name or word here and there however, in most cases I have no idea, why this one pops up for some seconds and then declines again.

In other words: the world and I do not follow the same trends. So this colourful map tells me to picture myself at the right place: somewhere way out, far off the center.

How does it work?

You like this flashing picture? You’d like to have it on your site? Here is how the psychedelic chessboard comes to your webpage:

This is the central line:

It has to be embedded into your html-code, using the “iframe” command. You might like some calibration for the size too.

So altogether in WordPress (this is WordPress) the full line is:

<iframe src=”;ncol=5&amp;pn=p1/” width=”918″ height=”576″></iframe>

Copy it and paste it into your content, where it shall appear. That’s it.

Something else?

These coloured trends obviously do not lead to deep insights, they are rather entertaining. This site is based on the same data but a bit more serious. Here you can apply filters for specific regions and subjects. This might suffice as smalltalk-preparation for an international dinner party.

If you are really after the data for your own analysis of trends ands topics, you have here the API, Google’s raw-data-station.