No Coupling – and Facebook isn’t free anymore

Money alone can’t buy you happiness –  you have to have stocks and properties in your portfolio as well.

But that is an old saying. In these days one better adds: – you have to have tons of private data of real people in your database and means to refresh them frequently.

In the new economy the value of an enterprise does hardly depend only on classic assets such as machines, properties, employees, company shares and patents. The true new valuedriver is continuous access to private data of living men and women. The reason is simple: these informations can be used for a large variety of expanding business activities. And parallely the data can be sold.

Combining a new business-case with a settled one is called coupling business.

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Social Networks: Users in Germany and Worldwide

In this article I will provide

  • an overview over the number of users of the 10 most relevant social networks in Germany in 2014,
  • a comparison of these data with the corresponding worldwide figures and
  • a breakdown of the German data by sex and by age.

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