But that is an old saying. In these days one better adds: – you have to have tons of private data of real people in your database and means to refresh them frequently.
In the new economy the value of an enterprise does hardly depend only on classic assets such as machines, properties, employees, company shares and patents. The true new valuedriver is continuous access to private data of living men and women. The reason is simple: these informations can be used for a large variety of expanding business activities. And parallely the data can be sold.
Combining a new business-case with a settled one is called coupling business.